Trade shows are a great way to promote your company and showcase your products and services. However, a trade show is not a simple walk in the park. In order for you to have a successful trade show, you need to follow some basic guidelines. Here are some pointers for your consideration:
A trade show is an exhibition usually organized by a corporate conglomerate so as to showcase and advertise their newest products and services, interact with clients and business partners, attend various conferences, attend other trade shows, discuss new developments in the industry, meet potential partners, and study current market trends and opportunities. These events are usually held in different locations around the world. Some of these events are annual while others are just for a couple of days. While some companies host their events once or twice annually, some companies go for annual, quarterly, or monthly festivals. Regardless of the date and venue, the main theme of all trade shows are to promote the company and introduce new products, services and models to the market.
To be able to get the most out of your trade show experience, it is important that you participate in it in the most efficient manner. To do this, it is crucial that you understand your target audience. This will help you decide which venues are most suitable for exhibiting your products or services. For instance, if you are exhibiting products or services that primarily target the enterprise IT industry, then it is best to host the event in the technological industry venues such as the Atlanta Metro Zoo, Kennesaw State University, Georgia Tech, the Enterprise Exchange, NEC Computer and Communications Center, and the Bobby Fulton Indoor Stadium. These venues have the technical expertise, technological infrastructure, as well as the space to accommodate a sizeable exhibit.
The next thing you should do is determine the number and types of exhibits that you need to bring with you to the trade show. As you are aware of the type of business you want to exhibit, you can decide on the number of booth displays, giveaway giveaways and promotional items to be displayed in each booth. Also, as per the size of the booth, you should also allot an appropriate amount of floor space. In addition to the exhibit, you should also invest in promotional items to give away to your participating exhibitors. These items may include printed marketing materials, custom bags, key chains and plastic lanyards.
Once you have finalized all your booth and promotional requirements, it is time to recruit the staff and volunteers that you require to man each of your exhibits and stand at the booth. You should inform the staff and volunteers of the purpose of the trade show and what they should do to optimize the participation of their employees and guests. At the end of the day, as soon as all the attendees have left the trade show venue, it is important that you make sure that the parking area for the remaining exhibitors is fully organized. It is advisable that you assign a member of your staff to ensure that this is done. Once the day ends, it is wise to provide a post-party survey to all of the attendees to gauge how much the event and the booth was liked by the attendees. Based on this survey, you can then determine if the number of exhibit displays was successful in attracting the desired number of participants.
Trade shows and fairs represent a unique opportunity to connect with a large number of potential clients and customers. This is why the planning process is extremely important from the point of view of the organization and the success of the trade show itself. The best way to attract people and entice them to participate in your marketing strategy is to make sure that the event is unique, entertaining and attractive enough. If the target audience of the trade show is based in your particular industry, it is advisable to conduct a comprehensive market research before the trade show to study the sentiments and preferences of your potential customers. Doing so will help you plan strategies that will ensure maximum participation from your target audience.