Trade shows are an excellent way to reach potential customers. You will not only be able to meet new people, you will also gain much needed exposure for your company. But, there are certain mistakes that many companies make when attending trade shows. They end up coming to the show with little to no promotional material, or they do not take the time to plan a productive booth or hire a professional. Attendees leave the shows with low morale, because they did not put the effort into coming. Below, we offer some tips to ensure your success at next trade show or marketing event.
Every trade show has a few key components to its success. First of all, you need to set up a booth that will attract the eye of potential customers and clients. You should select a color scheme, theme, and background that fits well in the area and shows off your company’s strengths. You can easily research successful booth themes online, or use one of the many template layouts available to help you along.
After you set up your exhibit, make sure you give each employee a handout describing the benefits of working for your company at the trade show. Employees need to understand why they are employed by you and what you are hoping to accomplish with them. A good way to do this is through a simple presentation using the benefits of your company and outlining what you expect of them. This will make employees feel important and promote retention.
Once you have filled out your handout and handed it out to everyone at the trade show, it is a good idea to recruit some employees to give a demonstration. Explain to them the benefits of working for your company and what they can do to help. The demonstration should give them a clear idea of how they can make a positive difference in the business.
When the day of the trade show arrives, it is crucial to follow up with each employee on a call. Ask them about the results of their demonstrations and ask them if they are happy with their position. Make sure they know that they can bring others if they find a position within your company that meets their needs. Recruitment at a trade show is an important step in the success of a trade show so be sure to take the time to check in with the people you are hiring.
Before the show, review your employee handouts to make sure they are effective. It is also important to do some follow up to assure that you are following up with each person and that you are reaching all of your booth’s potential employees. A trade show is a great way to promote and connect with customers and potential clients. Make sure that your staff shows off the benefits of your company at every opportunity. This will ensure that your trade show performance is top notch and that you are able to connect with customers.