Marketing refers to the act of influencing consumers to respond to a product, offer, or service. Marketing is considered a strategic activity by many. Marketing is not a single activity, but involves several activities. Marketing is therefore a “catch all” term that encompasses a number of marketing activities.
Marketing thus consists of four Ps. The first is “knowing who”, which is to know your target audience, i.e. what consumers think about your product or service before engaging them in buying it. The second is “doing it”, which is actually more of a preparatory activity, as the final product or service is not delivered until “doing it” itself. The third is “marketing”, which involves making the product visible to the consumer and convincing him or her to purchase it.
Marketing thus has to go hand in hand with other advertising efforts. Marketers plan their strategies based on several factors. One of the most important factors is the place where they intend to advertise. Marketers therefore have to determine the most appropriate place to market their products and services. This involves the right time to market, the right place, the right kind of marketing strategies, and the most appropriate target audience.
Today, one of the most effective ways of marketing is through online marketing. Online marketing is done through websites such as Facebook and Twitter, as well as through email marketing. These two forms of advertising enable businesses to target their potential consumers directly and keep in touch with them. Companies use social media as a tool for online marketing, as it allows them to reach out to a larger audience through the medium of social media. Moreover, this type of marketing is free from any kind of costs, as it does not require any payment from the customer.
Another effective way of marketing is through the use of tactics, which are designed to get the target audience’s attention. These tactics help attract customers and drive traffic to the advertiser’s website. There are many marketing tactics available and it all depends upon the size of the target audience, the nature of the product or service, and the audience’s interests. The success of marketing will depend greatly on how well the marketing strategy was implemented.
Marketers also look into customer service strategies and product development. This is an aspect of marketing that companies try to address to ensure the satisfaction of their consumers. This involves providing excellent customer support, which is also meant to keep the customers coming back to the business. Companies who cannot afford to invest much money in marketing often resort to the assistance of market research firms. These firms conduct market research to find out what kind of products and services people want and what issues bother them the most.