Thursday, May 23, 2024


How to Decide Where to Start a Business

Starting a business from scratch requires you to first identify products or services customers want and need. Conducting market research will allow you to collect information on customers and competitors as well as formulate marketing and positioning plans designed to solve unresolved customer issues.

Next, it is crucial that you make key financial decisions and conduct several legal activities – such as choosing an optimal legal structure, securing funding and securing licenses – as part of the startup process.


Locating your business is one of the most consequential decisions to be made for its success, as it impacts customer base, costs of labor and raw materials, regulatory compliance issues and more. Selecting an ideal site can maximize profitability while simultaneously increasing scalability and decreasing risks.

Raleigh, North Carolina leads the pack among top 10 metro areas while Charlotte and Durham follow closely behind. Florida had four metros appear in the top 20, however none made the top 10.

New York ranks as one of the worst states to start a business, due to its high taxes and living costs, making it difficult for new entrepreneurs to succeed. While New York may seem appealing, its fast pace may not suit everyone; before moving there it is wise to consider all possible pros and cons carefully before making your decision.


What type of business you start will have a profound effect on both legal and tax obligations. Registering as either a corporation, partnership, limited liability company (LLC), choosing an organizational structure and applying for an employer identification number are all key steps prior to opening for business.

Researching any taxes associated with your company is also necessary, and can be found online; should any queries arise, consult a tax attorney.

Startup companies may face income taxes based on their company’s profits; payroll taxes levied on employees; property or excise taxes may also apply.


Dependent upon your industry and location, various state and local licenses and permits may be necessary for you. Some states mandate business licenses for liquor sales or taxi service operations while localities often impose zoning and construction permit regulations that vary with each municipality.

Conducting an in-depth search for any state and local licensing requirements for any new small business is absolutely essential. Check with your secretary of state’s office or your local Small Business Administration office to see if they have information available that may assist in this research.

If you plan on operating your small business from home, be aware of zoning ordinances carefully. Many residential communities have stringent zoning restrictions which prohibit commercial usage of property. Consulting with an accountant or online resource to ascertain which permits are needed is also highly advised.


Beginning a business can be both daunting and confusing, but setting realistic expectations and taking one step at a time will increase your odds of success. Some of the major hurdles to be met include registering your taxes, acquiring licenses and permits, conducting market research on potential customers, opening separate bank accounts for your new venture, as well as having enough working capital in reserve to support its early stages. Other considerations could include whether to set up as sole proprietorship or general partnership and determining ownership structures accordingly.

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